The folks at Amazon will probably never forget Easter Weekend 2009.  For reasons still not entirely known, thousands of books lost their sales rank over the weekend -- costing those book authors critical visibility and sales.  Problem was, a seemingly disproportionate number of those books were gay and lesbian titles.

Both Google and Twitter trends lit up last night with the meme now being dubbed AmazonFail. And by this morning, the story was all over the mainstream media.

In an attempt to further elucidate Amazon's mode of operation, I decided to run a simple search query at Amazon, Barnes & Noble, Borders and The Strand for the term 'homosexuality'.  Hard not to notice that there's a significant difference in organic search results at each of these book stores, especially Amazon's (results after the jump).  That said, I leave the final analysis to you...

Amazon

1. A Parent's Guide to Preventing Homosexuality
2. Homosexuality
3. Jesus, the Bible, and Homosexuality: Explode the Myths, Heal the Church
4. For the Bible Tells Me So
5. Can Homosexuality Be Healed

Barnes and Noble

1. What the Bible Really Says about Homosexuality
2. When Homosexuality Hits Home : What to do When a Loved One Says They're Gay
3. Say the Word
4. Keeping You a Secret
5. Prayers for Bobby : A Mother's Coming to Terms with the Suicide of Her Gay Son

Borders

1. My Most Excellent Year: A Novel of Love, Mary Poppins, & Fenway Park
2. Naomi and Ely’s No Kiss List
3. M or F?
4. Homosexuality
5. Homosexuality

The Strand Bookstore

1. Acting Gay: Male Homosexuality In Modern Drama
2. Auden's Games of Knowledge: Poetry and the Meanings of Homosexuality
3. Biological Exuberance: Animal Homosexuality and Natural Diversity
4. Camp Grounds: Style and Homosexuality
5. Celluloid Closet: Homosexuality In the Movies