As it turns out, the concept of search is particularly interesting to those of us in the public relations space.  Consider the search query, which might ultimately prove to be the most hyper form of public relations; it represents a moment in time when a person - a customer, prospective customer, blogger or journalist - is telegraphing to the world what it is they want or need. And so, for us, the question that looms is how best to position our clients in ways that directly address or answer those queries (aka helping clients relate to their publics).

In an effort to begin fulfilling the one and only guarantee we've made to you thus far, you'll find on your left a compilation of the 2009 Search Matters calendars. Each Search Matters link takes you to a predictive calendar of recurring events that have strong search histories. Meaning, you and your clients can now know in advance what consumers will be searching for online in the upcoming months.  It's a very easy way to help your clients stay ahead of important market trends.